Below you we find a glossary from S - Z.






>SS


Sales Promotions

The Internetoffers tremendous potential for sales promotions of different types since it is more immediate than any other medium
it is always available for communication and tactical variations in the details of the promotion can be made at short notice.



Saturation of the Internet

Access to the Internet will reach saturation as home PC ownership reaches a limit unless other access devices become popular.



Scripts

Scripts can run either on the user Web browsers (client-side scripts) or on the Web server (server-side scripts). They are commonly used to process forms information.



Search engine

A Specialialised Web site that use automatic tools known as Spiders or Robots to index web pages of registered sites. Users can search the index by typing in keywords to specify their interest. Pages containing these keywords will be listed and by clicking on a Hyperlink, the user will be taken to the site.



Sitemapping tools

These tools diagram the layout of the site, which is useful for Web site management, and can be used to assist users.



Secure HTTP.

Encrypted HTTP



Secure Sockets Layer (SSL)

A commonly used encryption technique for scrambling data such as credit card numbers as it is passed across the Internet from Web browsers to a Web server .



Secure Electronic Transaction (SET)

A standard for Public key encryption intended to enable secure Electronic commerce transactions led-developed by Mastercard and Visa.



Security methods

When devising systems for e-commerce, or when selecting existing solutions, the following attributes must be present:

Authentication are parties to the transaction who they claim to be?. This is achieved through the use of digital certificates as explained in the box.

Privacy and confidentiality is transaction data protected? The consumer may want to make an anonymous purchase. Are all non-essential traces of a transaction be removed from the public network and all intermediary records eliminated?


* Integrity checks that the message sent is complete i.e. that it isn’t corrupted.
* Non-repudiability ensures sender cannot deny sending message.
* 5. Availability how can threats to the continuity and performance of the system be eliminated?



Service quality

The level of service received on a web site in comparison to expectations. Dependent on reliability, responsiveness and availability of staff and the web site service.



Serving

Used to describe the process of displaying an Banner advert on a web site (ad serving) or delivering a Web page to a user’s Web browsers .



Site

See Web site



Site announcements

Usually used to describe disseminate information about a a new or revised Web site .


Site auditors

Auditors accurately measure the usage for different Web site s as the number of Ad impression s and Clickthrough rate s.



Site availability

This is an indication of how easy it is to connect to the Web site as a user. In theory this figure should be 100%, but for technical reasons such as failures in the server hardware or upgrades to software, sometimes users cannot access the site and the figure falls below 99%.



Site re-launch

The previous version of the Web site is replaced with a new version with a new look and feel.



Site statistics

Collected by a Log file analyser , these are used to monitor the effectiveness of a web site.



Site ‘stickiness’

An indication of how long a visitor stays on a site. A Log file analyser can be used to assess average visit times.



Site visits (User sessions)

One site visit records one customer visiting the Web site



Smartcards

Physical cards containing a memory chip that can be inserted into a smart-card reader before items can be purchased.



SMART metrics

SMART metrics must be:

* Specific;
* Measurable;
* Actionable;
* Relevant;
* Timely.



Software agents:

Software programmes that can assist humans to perform tasks.



Spamming:

Bulk e-mailing of unsolicited mail



Splash page:

A preliminary page that precedes the normal home page of a Web site Site users can either wait to be redirected to the home page or can follow a link to do this. Splash pages are not now commonly used since they make it more slow for customers to find the information they need.



Spiders:

A tool also known as a Robot that is employed by Search engine s to regularly index Web page s of registered Web site s.



Sponsorship:

Sponsorship involves a company paying money to advertise on a site. The arrangement may involve more than advertising Sponsorship is a similar arrangement to Co-branding.



Stages in web site development:

The standard stages of creation of a Web site are initiation, feasibility, analysis, design, development (content creation), testing and maintenance.



Storyboarding:

Using static drawings or screenshots of the different parts of a Web site to review the design concept with customers or clients.



Style Guide:

A definition of site structure, page design, typography and copy defined within a company. See Graphic design



Surfer:

An Undirected information seeker who is often looking for an experience rather than information.


>TT


Targetting (through banner advertisers):

Advertising networks such as DoubleClick offers advertisers the ability to dynamically target Banner advert on the Web through their
‘DART’ targeting technology. This gives advertisers a means of reaching specific audiences.



Telnet:

A program which allows remote access to data and text-based programs on other computer systems at a different location.
For example, a retailer could check to see whether an item was in stock in a warehouse using a telnet application.



Telemarketing using the Internet:

Mainly used for inbound telemarketing ranging from sales lines, carelines for goods and service to response handling for direct
response campaigns.



Test web site:

A parallel version of the site to use before it is made available to customers as a Live web site B



Testing content:

Testing should occur for Plug-ins; interactive facilities and integration with company databases; spelling and grammar; adherence
to corporate image standards; implementation of HTML (Hypertext Markup Language) in different browsers; links to external sites are valid.



Testing phase:

Testing involves different aspects of the content such as spelling, validity of links, formatting on different web browsers and
dynamic features such as form filling or database queries.



TCP/IP protocol:

The passing of data packets around the Internet occurs via the TCP/IP protocol which stands for Transfer Control Protocol/Internet
Protocol. For a PC to be able receive web pages or for a server to host web pages it must be configured to support this protocol.



Traffic building campaign:

The use of Online promotion and Offline promotion techniques such as Banner advert s, Search engine s and reciprocal linking to
increase the audience of a site (both new and existing customers).



Trusted third parties (TTP):

Companies with who an agreement has been reached to share information.


>UU



Undirected information seeker:

Someone who doesn’t know what information they are looking for – a surfer.



Unsubscribe:

An option to opt-out from an e-mail newsletter or discussion group.



Upload:

The transfer of files from a local computer to a server. Usually achieved using FTP. E-mail or web site pages can be uploaded to update a remote server.



Usenet newsgroups:

An electronic bulletin board used to discuss a particular topic such as a sport, hobby or business area. Traditionally accessed by special newsreader software, can now be accessed via a web browser from www.deja.com.



Uniform (universal) resource locator (URL):

Text that indicates the Web addresses (universal resource locators - URLs) of a Web site . A specific Domain name is typed into a web browser window and the browser will then locate and load the web site. It is in the form of:



User session:

Used to specify the frequency of visits to a site. Not equivalent to site visits.



>VV



Validation:

Validation services test for errors in HTML (Hypertext Markup Language) code which may cause a web page to be displayed incorrectly or for Hyperlink to other Web page s that do not work.



Vertical portals:

These are generally business-to-business sites that will host content to help participants in an industry to get their work done by providing industry news, details of business techniques and product and service reviews.



Virtual community:

An Internet based forum for special interest groups to communicate using a bulletin board to post messages.



View:

See Page impression



Virtual or electronic malls:

A web site that brings together different electronic retailers at a single virtual (online) location. This contrasts with a fixed location infrastructure – the traditional arrangement where retail organisations operate from retail stores situated in fixed locations such as real-world shopping malls.



Virtual merchants:

Retailers such as Amazon that only operate online – they have no fixed location infrastructure



Virtual organisation:

An organisation which uses information and communications technology to allow it to operate without clearly defined physical boundaries between different functions. It provides customised services by outsourcing production and other functions to third parties.



Virtualisation:

The process of a company develops more of the characteristics of the virtual organisation.



Visit:

See Site visits (User sessions) .



Value proposition of site:

The benefits or value of a Web site that are evident to its users.



>WW


WAIS (Wide Area Information Service):

An Internet service that has been superseded by the WWW.



Web addresses (universal resource locators - URLs):

Web addresses refer to particular pages on a Web server which is hosted by a company or organisation. The technical name for web addresses is uniform or Web addresses (universal resource locators - URLs) .



Web browsers:

Browsers such as Netscape Navigator or Microsoft Internet Explorer provide an easy method of accessing and viewing information stored as HTML (Hypertext Markup Language) web documents on different Web server s.



Webmaster:

The web master is responsible for ensuring the quality of the Web site . This means achieving suitable availability, speed, working links between pages and connections to company databases. In small companies the web master may take-on graphic design and content developer roles.



Web server:

Used to store the Web page s accessed by Web browsers . It may also contain databases of customer or product information which can be queried and retrieved using a browser.



Web page:

A single page of a Web site .



Web site:

Content accessible on the World Wide Web that is created by a particular organisation or individual. The location and identity of a web site is indicated by its Web addresses (universal resource locators - URLs) or Domain name . It may be stored on a single server in a single location, or a cluster of Web server s.



Web site measurement:

The process by which metrics such as Page impression s are collected and evaluated to assess the effectiveness of Internet marketing activities in meeting customer, business and marketing objectives.



WebTV:

WebTV (www.webtv.net) is a web service delivered by TV that is now owned by Microsoft. Currently available in US and Japan only.



World Wide Web:

A medium for publishing information on the Internet. It is accessed through Web browsers which display Web page s and can now be used to run business applications. Company information is stored on Web server s which are usually referred to as Web site s.


>XX


XML:

An advanced markup language giving better control than HTML (Hypertext Markup Language) over format for structured information
on a Web page .


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